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Seven Secrets of Networking

July 28th, 2009 @ 2:10 am

Categories: Flexible Working, Talent Management, Workplace

Tags: Network, Relationship, Corporate Communications, Professional Development, Team Management, Marketing, Career, Management, Stuart Cross

For most managers, there is little that can be achieved solely with the resources at their direct control. You must be able to influence others to get anything worthwhile achieved, and that influence is based on strong and trusted relationships.

Throughout my corporate career I shunned relationship building –- particularly with people I didn’t immediately like. I viewed it as unnecessary and political.

I believed that gaining support for my proposals should be based on the quality of my work and not whether I knew my boss’s boss well enough.

I was wrong.

As a consultant I now understand that appreciating others’ agenda, being of help to them and identifying opportunities to help you both achieve your aims is the way to get things done.

Here are 7 lessons I have learned over the past couple of years:

  1. Have an honest intent to help others. If you have a genuine desire to help others, this will be immediately picked up by your contacts. What are you doing to demonstrate that you have their interests at heart?
  2. It’s a process, not a transaction. Relationships develop over a period of time. It’s better to have the relationship already developed than trying to build it at the same time as you need to influence the other person.
  3. Give to get. It is far easier to get others to spend time with you if, in the past, you have helped or provided value for them. My first client engaged me partly because I had previously helped him obtain a new role.
  4. Be provocative. Don’t be a yes man or woman. People are attracted to those who have a new angle, new ideas and a different point of view. The top executives in one of my clients constantly seek out a particular senior manager, as he is always able and willing to offer interesting, innovative and inspirational ideas.
  5. Connect others together. I recently organised a meeting between a client of mine who leads a team with a wide variety of backgrounds, with a US expert on managing diversity. The meeting was successful and both thanked me for bringing them together, even though I wasn’t there.
  6. Keep in regular contact. Little and often is the best way. For example, I offer my contacts a monthly newsletter with an article that offers them value. Depending on the individual I add to this with other periodic mailings of articles, phone calls and face-to-face meetings.
  7. Don’t watch the clock. You cannot expect instant payback. However, as long as you continue to build the relationship in the right way, it is more than likely that you will gain the reward at some point down the line.

(Pic: jesse.millan cc2.0)

Stuart Cross is a founder of Morgan Cross Consulting.
 
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    Lee Cooper

    07/30/09 | Report as spam

    RE: Seven Secrets of Networking

    Some really good points here. From my experience too many approach networking with a view to expecting an immediate return. If your mindset is one of developing long term, mutually beneficial relationships then undeniably networking is invaluable.

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  • Blogger Thumbnail Stuart Cross Stuart Cross is a founder of Morgan Cross Consulting, which helps companies find new ways to drive substantial, profitable growth. His clients include Alliance Boots, Avon and PricewaterhouseCoopers. more »

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