Step 6: Writing with a reader in mind
The content of your web pages must focus on your visitors. We can split them into three different categories, depending on their needs from your site:
- You have a visitor who understands their problem and has identified a solution: detailed, straightforward product descriptions should be made available to address this requirement. Interactive applications can also be developed that clients’ choices clearer for them.
- You have a visitor who knows they have a problem but isn’t aware that a solution exists, in which case his point of entry will be the focus on the problem via a search engine. He will browse the web in order to find relevant information and he will use keywords for this purpose,
- You have a visitor who doesn’t even know that they have a problem, let alone that a solution exists and that you are selling it. Build your pages in order to demonstrate that the problem exists and you have a solution to solve it.
