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By BNET UK Staff

6 Steps to Valuable Internet Content

By Yann Gourvennec

June 15th, 2009 @ 5:46 am

Categories: Workplace

Tags: Web, Search Engine, Visitor, Image, Keyword, Marketers, Internet, Search, Channel Management, Marketing

Step 5: Keywords mean a lot

Once a good title has been found, one can start working on the keywords that we would like to see indexed by Google. If those keywords are nowhere to be found in the page, then you stand absolutely no chance of being indexed properly there or other search engines.

Google publishes a keyword tracking tool that will help you design your content with the optimum likelihood of being picked up in search results.

Step 6: Writing with a reader in mind

Yann Gourvennec is head of internet and digital media at Orange Business Services. He is also one of the few European members of the blog council.

 
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  •  
    1

    bluebanana20

    06/16/09 | Report as spam

    RE: 6 Steps to Valuable Internet Content

    Finally I think people are coming around to the idea. Google does not search by pretty pages, but by great, applicable and fresh content.
    http://www.bluebanana.co.nz/index.htm

  •  
    2

    studyglobal

    06/17/09 | Report as spam

    RE: 6 Steps to Valuable Internet Content

    What this guy is talking about is also called Search Engine Optimization.

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