Step 4: Good content shows in the title
When writing content, product managers often keep their minds too heavily focused on their product names but they fail to ask themselves two important questions:
- Is the product name generic enough so that potential customers will recognise it even if they don’t already know about it? Or do I need to include an explanation in the title that the uniniated can easily pick up on?
- What is the problem that my product is trying to solve (Michael Bosworth would have used the term ‘painpoint’) which I could describe in the title to draw visitors into the site.
And most of the time these questions have not been asked and as a consequence the title does little to explain what the product does or why anyone would need it.
