Step 3: Hypertext, hypertext, hypertext
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Sir Tim Berners Lee has to be remembered for is the invention of the http protocol — the device for linking web pages, without which the world wide web wouldn’t exist. Websites in which there are no links shouldn’t exist either.
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Links can be used to make content richer for the visitor, without presenting them with reams of text on one page.
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Links can lock the visitor into your site as they click through to more information.
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Properly done, these links can take the visitor along a journey through your site that finishes on an order form or a request to be contacted as a sales lead.
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internet gurus like Jakob Nielsen advise you can’t put too many hypertext links into a piece of content.
