Step 2: Spice up your text with images, not the other way round
People are mesmerised by pictures and web content is becoming more picture-lead, especially if the subject lends itself to illustration, such as paintings or luxury goods. Yet, there are a few problems associated with peppering your site with images:
- You might see the pictures but search engines won’t. Google has an image option but images are indexed by the text that surrounds them.
- Flash animations aren’t really a good idea because they are mostly irrelevant, unmaintainable and above all unseen by search engines. Lastly, visitors hate them, if I judge by all the comments I see in the surveys I carried out on the subject, unless they bring real interactivity.
- Large pictures placed on a web page tend to kill the text around and below them.
