Step 1: Short text is a myth
The received wisdom on web content is people don’t read on screens and long pages of text will disengage the reader. There are several reasons why this may not be so:
- Most of the traffic to your site will come through search engines, not from your own links and text-related search results won’t show pages with no text.
- It is true that people don’t read in the same way on the Internet, but it is false to say that they don’t read anything on screens.
- Search engines are fond of text, and indexing is based on keywords, not images. If your text is too short and doesn’t contain vital keywords, it is bound to remain the Internet’s best kept secret.
- A good story doesn’t depend on its length, but on the author’s ability to retain the attention of his readers.
Step 2: Spice up your text with images, not the other way round
