Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way to engage with customers. The marketing department needs to learn how to write valuable content that brings value to website visitors that initiates discussions, questions and comments. here are my tips:
Step 2: Spice up your text with images, not the other way round
Step 3: Hypertext, hypertext, hypertext
Step 4: Good content shows in the title
Step 6: Writing with a reader in mind
(Pic: rachaelvoorhees cc2.0)
